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portfolio solutions
| Portfolio |
personalised marketing documents
Portfolio unites your product databases with automatic layout capabilities to produce
customer specific marketing material.
As the pace of doing business and the pressure on people's time increase, the attraction
of targeted marketing material grows. Providing a potential customer with the specific
information supports and speeds their decision-making process. And producing that information
as it is needed, consistent with your design guidelines and at high quality, reinforces your
image as a serious supplier.
Portfolio streamlines data input, organises data storage and creates effective,
professional output to give you a single resource for personalized brochures and catalogues
on demand. Extensive search capabilities multiply the relevance of individually prepared
documentation by the persuasiveness of personal attention. The result is an unequalled sales
tool.
how Portfolio works
Using Portfolio starts with the simple form-interface, adapted to match your products,
for entering product details and descriptions. A Windows Explorer type interface even makes
it simple to add digital photographs or images.
Once in the database, you retrieve products using any of the designated criteria, to include
them in predefined templates for brochures, bulletins, catalogues, and so on, for output to a
printer, or to a PDF file for direct electronic distribution. The templates, laid out professionally
with the help of your local partner as part of the implementation, comply with
your company design, and the print quality of HP laserJet printers - for this application,
color models are particularly interesting - guarantee documents that represent you, your
organization, and your products effectively.
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